Local fashion brand DEPRESSION and Casio’s G-SHOCK have little in common, save for being in the fashion industry, but that’s precisely what makes their recent collaboration a perfect match.
The two brands have joined hands to design a watch, titled ‘AMBITION’, which is inspired by the typical G-SHOCK wearer, such as the too-cool-for-school DJ or the stylish, suave pilot.
While you can expect the classic watch face of a G-SHOCK watch, creative-agency-turned-fashion-house DEPRESSION breathes a contemporary, pop art feel into the design with black and white prints of caricatures lined down the watchstrap.
It’s a perfect example of classic-meets-edgy, and symbolises tenacity and hope, inspiring the wearer to keep reaching for their dreams and see their ambitions through.
And just like G-SHOCK’s tagline, Absolute Toughness, DEPRESSION too espouses a bold and uninhibited spirit, giving wearers the courage to make choices they’re passionate about and sticking to them no matter what.
That, of course, is reflected clearly in the crossover design; ‘AMBITION’ is bold, brave and fearless – and fashionably so.
‘AMBITION’ is available at the DEPRESSION SHOP: Cineleisure Orchard #03-05A, 8 Grange Road. Opening Hours: Sun – Thu: 12pm – 10pm; Fri – Sat: 12pm – 12am